From the concept right through to the installation phase, production of a trade show display design is a process that requires cooperation and communication between the client and the company appointed to handle the production of the trade show display. Bear in mind that the development of the exhibits is a complex procedure and every project has specific needs. Below are the processes the design concepts undergo until they become transformed into trade show displays.
The planning and design phase is usually viewed as the most interesting phase. Meetings are held with key players in order to assess the project requirements. The main issues are also addressed which include branding requirements, show goals, materials and competitor booths. To achieve impressive results, the client together with the appointed trade show display company should work together right from the start of the project through to the end. Once the objectives of this phase are completed, a project brief should ideally be written. Bear in mind that the design aspect is done with the aid of 3D CAD program. The concept design aims to articulate the goals and the vision outlined during the creation of the project brief.
Once the concept designs have been approved, the project will progress to another level. Ideas discussed during the planning stage will begin to materialize into trade show displays. Final decisions will then be made pertaining to the focus and scope of the structural components and text content. Since these are crucial decisions, the appointed firm will work closely and consult with the client. Upon completion of design development, a trade exhibit design package is prepared and submitted. The items include design drawings, material boards and the drafts of the text.
Once approval is given for the design documents, the chosen trade show display firm will work on the fine details. Aspects such as the artwork and the graphic layouts are worked on and finalized. Before final approval, comprehensive site plans together with floor plans should be provided.
The final stage involves production and installation of the trade show display. Once approval is given for the layouts and the artwork, the project will then move to the production stage. The client will be required to supply the necessary photographs, texts and materials after which the chosen firm will produce all the trade show display design elements as agreed. All the elements are gently crafted to make sure they look superb and functional.
